On Saturday, September 12th, 2015, Ohio University football partnered with The Turn It Gold Fund to #turnitgold for pediatric cancer. The Bobcats faced Marshall University from West Virginia to win the Battle of the Bell and kick off a successful season. To show support for childhood cancer and The Turn It Gold Fund, Ohio University football turned their stadium gold by painting gold ribbons on the sidelines. They also wore rubber bracelets in support of the movement as well as wearing gold ribbons on their helmets. Throughout the week businesses along Court Street showed their support by placing gold stickers on their coffee cups. Pi Beta Phi also turned the copula of the student center gold in honor of those fighting childhood cancer.
Throughout the game Ohio University and their supporters used breaks in the game to announce PSAs and childhood cancer awareness facts. During the game, Ohio University tabled the front gate of the stadium and distributed information to patrons entering the game. Another way the Bobcats spread awareness and funds for the organization was a text campaign during the game that engaged fans. The last way The Turn It Gold fund engaged the Ohio University crowd was by handing out a Bravery Award to Dan Maloney that celebrated his fight of childhood cancer. The Bravery Award is a special medal given out to those who have fought a courageous battle.
“There can’t be a better cause than to fight cancer and certainly pediatric cancer. We were honored to play a role in the Turn It Gold campaign and partner with Turn It Gold. Our players, coaches, and everyone involved understood the importance of this project.” – Frank Solich, Head Football Coach, Ohio University
If your team would like to #turnitgold in support of childhood cancer, please contact our organization and learn how you can join the fight.