WHAT IS ATHLETIC ACTIVISM?
Schools, colleges and universities are part of our Athletic Activism program. We define Athletic Activism as the action of one, united together, to inspire many to end childhood cancer. Turn It Gold educates on the current landscape of Childhood Cancer research. We ask athletes to raise awareness with their actions, their teams, their fans, and be a bold role model for brave children. Athletes can achieve more than a win; they can help lengthen lives. We want all children to grow up and continue to play! #TURNITGOLD